The bracelet connected Xiaomi is a commercial success. In four months on the market, China's rising star has delivered one million Mi Band. Good news at a time when the company reflects the development of a smart watch.
Who will manage to stop Xiaomi? Hard to say as the Chinese company multiplies the success. A top 5 global manufacturers , the brand is now a leader in its domestic market. Its launch in India is so good that it is obliged to charter aircraft to deliver local distributors. When she arrived there in the fall, Xiaomi could sell 1 million mobile in the fourth quarter 2014, becoming one of the top five local players, competing with Microsoft (eg Nokia), Micromax, Samsung and Motorola .dropoff window Not to mention the connected objects in which it invests for this year.
One million, the million!
And its first product, the Mid Band, is also a success. The company announced in effect have officially surpassed one million units sold in less than four months of marketing, including 100,000 just the first day. Obviously, this symbolic threshold was crossed with the help of China alone. Imagine if the mark had the opportunity to sell his bracelet in India ... Another fun figure: 80 billion were not recorded by the Mid Band. So it is not a single compulsive buyer who robbed stocks, but frequent users which now bear the mark of their arms parmanence.
It must be said, the Mid Band is a comparable product to competition (accelerometer, Bluetooth connectivity, waterproof housing, interchangeable strap, dedicated applications, taptique engine included). It has no screen to display the time or notifications, but its autonomy is found extended, reaching 30 days announced. ... All for 10 euros (79 yuan). Less than a movie ticket and a price three to ten times smaller than some rivals. That certainly explains much of the success of the Mid Band.
The strap connected to the watch?
Xiaomi is already a major player in the mobile phone, even if it is not yet present in Europe. By successfully entered the market for "wearables" Xiaomi shows some ambition for connected objects, ambition materialized this year by taking a stake in the American specialist health-related accessories, iHealth.
Moreover, the words of Hugo Barra about a possible future shows connected with Xiaomi remind us that the builder has not taken industrial fruits of this financial partnership. The picture that emerges is very interesting. The commercial success of the Mid Band, the aggressive price positioning of the brand, the technological know-how of iHealth, while this obviously contributes to consider the arrival of a watch technically connected so advanced that competition (Samsung and LG, in particular), but much more accessible. That should give pause the side of Seoul
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