It is not for nothing that Xiaomi is nicknamed the Chinese rising star. The company peaked and aiming even higher. For proof, Lei Jun, the founder, was elected businessman of 2014 by the Asian edition of Forbes.
There is no longer a day that we were talking about an initiative of Xiaomi or an interview with one of its representatives, including Hugo Barra, the International Vice President. Yesterday, Forbes Asia released a rich portrait details and teaching on this company, in four years, has become one of the most influential in the world in the mobile phone industry but also beyond .dropoff window An incredible success Forbes Asia salute by appointing its founder and CEO, Lei Jun, businessman of the year. A title which clearly is not usurped.
For Lei Jun is not a simple smartphone manufacturer boss. Manager supposed. Economic revolutionary. Informed investor. And even visionary in his spare time. Lei Jun is very often compared to John Chambers (Cisco Systems), Masayoshi Son (Softbank) and Larry Ellison (Oracle), three iconic bosses cited by Forbes . They certainly could add Eric Schmidt of Google and Steve Jobs of Apple. The latter clearly inspired Lei Jun in how to communicate and manage its business.
To lower the price, Xiaomi realize economies of scale on ingredients and snack distribution models by eliminating unnecessary wholesalers and distributors. In China, Xiaomi sells in his own online store. In India it has signed exclusive partnerships. It is then on volumes and accessories that the company makes money.
In the first half 2014, Xiaomi has achieved a turnover of 5.5 billion with a net profit of about 10%. It is expected to sell 60 million mobiles in 2014 and is now among the top 5 manufacturers worldwide. End of 2013, the company was valued $ 10 billion, an amount that should have at least doubled this year. It could be greatly increased if Lei Jun Xiaomi chose to enter the stock market. But he refuses to avoid seeing his team dissociate. Or worse: take the big head and scatter.
Do not scatter, a credo that applies to all of Xiaomi, either on products, economic development and international growth. Lei Jun did not think through to the other side of the Pacific for three years. The Western Europe should certainly not be covered by 2016.
The connected objects are not his only priority. Lei Jun is also investing in content, for nearly $ 1.5 billion. Like Google, Samsung, Apple or Sony, Xiaomi boss knows that the future will soon play more product, but on "what there is inside." It also makes equity investments in storage, to ensure the availability of these value-added services. So a complete picture covering smartphones, home-multimedia, connected objects and contents in a coherent ecosystem.
There is no longer a day that we were talking about an initiative of Xiaomi or an interview with one of its representatives, including Hugo Barra, the International Vice President. Yesterday, Forbes Asia released a rich portrait details and teaching on this company, in four years, has become one of the most influential in the world in the mobile phone industry but also beyond .dropoff window An incredible success Forbes Asia salute by appointing its founder and CEO, Lei Jun, businessman of the year. A title which clearly is not usurped.
For Lei Jun is not a simple smartphone manufacturer boss. Manager supposed. Economic revolutionary. Informed investor. And even visionary in his spare time. Lei Jun is very often compared to John Chambers (Cisco Systems), Masayoshi Son (Softbank) and Larry Ellison (Oracle), three iconic bosses cited by Forbes . They certainly could add Eric Schmidt of Google and Steve Jobs of Apple. The latter clearly inspired Lei Jun in how to communicate and manage its business.
A new entrant that overturns established models
The first reason why Forbes Asia has chosen to devote Lei Jun is the economic model he chose to sell smartphones, copied from the model by OnePlus, Oppo and even some historical competitors like Huawei. The idea is simple: minimize margins to sell smartphones half price competition in the same range. A policy that has ensured the success of the Redmi range and flagship stores Mi.To lower the price, Xiaomi realize economies of scale on ingredients and snack distribution models by eliminating unnecessary wholesalers and distributors. In China, Xiaomi sells in his own online store. In India it has signed exclusive partnerships. It is then on volumes and accessories that the company makes money.
Do not scatter
The second reason for this relates to the management. Journalist Forbes was amazed at the office Lei Jun opposite that of a team of developers, all young and dressed in jeans. Incredible grouping of geeks and technophiles, Xiaomi brings together employees like customers. Mild mood for a business that weighs heavily in the world.In the first half 2014, Xiaomi has achieved a turnover of 5.5 billion with a net profit of about 10%. It is expected to sell 60 million mobiles in 2014 and is now among the top 5 manufacturers worldwide. End of 2013, the company was valued $ 10 billion, an amount that should have at least doubled this year. It could be greatly increased if Lei Jun Xiaomi chose to enter the stock market. But he refuses to avoid seeing his team dissociate. Or worse: take the big head and scatter.
Do not scatter, a credo that applies to all of Xiaomi, either on products, economic development and international growth. Lei Jun did not think through to the other side of the Pacific for three years. The Western Europe should certainly not be covered by 2016.
Complete ecosystem, brick by brick
Third reason: the ecosystem of Xiaomi. Far from focusing on smartphones, the company invests in other sectors, including objects connected where Lei Jun believes a lot. He hopes even be faster a major player, but not with its own products. Not to scatter, he partnered with specialists in each field and helps them sell products through its website and duplicating its disruptive business model in other industries. Xiaomi already has a portfolio of 23 holdings.The connected objects are not his only priority. Lei Jun is also investing in content, for nearly $ 1.5 billion. Like Google, Samsung, Apple or Sony, Xiaomi boss knows that the future will soon play more product, but on "what there is inside." It also makes equity investments in storage, to ensure the availability of these value-added services. So a complete picture covering smartphones, home-multimedia, connected objects and contents in a coherent ecosystem.
0 comments:
Post a Comment